VeriFacts Automotive has named Laura Delmege-Darr, former CEO of the Chelsea Group, as director of sales and marketing.
Delmege-Darr’s experience with the Chelsea Group positions VeriFacts to capitalize on the industry’s familiarity with her work as a consultant, according to the company. She has previously collaborated with VeriFacts CEO Farzam Afshar, providing her with a keen understanding of the company’s value proposition.
"Laura is uniquely qualified for her position at VeriFacts, and her vast experience in the automotive industry provides her with a great perspective from which to cultivate future clients," said Doug Irish, president of Verifacts Automotive. "Her exposure to and facilitation of 20-group meetings reinforces VeriFacts’s core values, namely ‘exposing the quality in collision repair.’"
Added Afshar, “I have known Laura for a very long time through my association with the Chelsea Group. She has the drive, passion and determination to be very successful in this position and I welcome her to our team. I believe that the instant chemistry I have seen between her and Doug Irish, our president, has had an immediate impact on how we conduct business, and I can see the enthusiasm between these two.”
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