VIDEO: BASF Discusses Color Ideation and VisionPLUS at SEMA 2017
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VIDEO: BASF Discusses Color Ideation and VisionPLUS at SEMA 2017

Dan Bihlmeyer, marketing director for North America for BASF Automotive Refinish, discusses BASF’s Color Ideation program and VisionPLUS at SEMA.

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Dan Bihlmeyer, marketing director for North America for BASF Automotive Refinish, discusses BASF’s Color Ideation program building on BASF’s expertise in color. Also, he discusses the relaunch of VisionPLUS, which highlights how BASF does more than just sell paint but also offers value-added services to help shops drive productivity. For more information, visit www.refinish.basf.us.

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