Watch Your Collision Repair Shop Data - BodyShop Business

Watch Your Collision Repair Shop Data

Publisher Scott Shriber notes that lots of industry data is flying around and being looked at today, and everyone needs to keep a watchful eye on this issue.

As I write this column, I’m returning from the most recent Collision Industry Conference (CIC) in Oklahoma City. If you haven’t yet taken the opportunity to attend a CIC meeting, I encourage you to make the time to get to one. All of the attendees are members of the collision repair industry, including repairers like you, who are trying to make the industry better for all. The meetings move around the country, so I urge you to visit, review the schedule and take one in when one comes to your region.

One of the subjects at this latest CIC was data. It has been a few years since I was involved in the IT community, and I must admit I haven’t spent a lot of time thinking about data. I’m afraid that’s probably the case with many of us. You see, that’s the thing about data: it’s always there behind the scenes and just keeps piling up. It does nothing by itself unless someone starts to look at it and make it available to someone else.

Therein lies the issue. Today, much of the industry data is flying around and being looked at by many individuals and/or groups. Just looking at data by itself doesn’t really cause any concerns. Data only becomes dangerous when someone either aggregates it or manipulates it to interpret it their own way and build business cases or, worse yet, business policies from it.

Data can become corrupt or deceiving when it’s improperly combined or divided. Using this corrupt data to drive business initiatives that contribute to bottom-line profit can be damaging to the industry. This can happen at any level in the industry, and everyone needs to keep a watchful eye on this issue.

Data is an important part of running each of our businesses and can be an excellent tool to watch for trends and use as a comparison to improve our efficiencies. It’s essential that we all share our data so the industry can grow and recognize trends. But each of us needs to be careful about where our data is going. Only release your data to trusted partners, and always know the terms by which you’re agreeing to release that data. This is easier said than done, but it’s our responsibility to ask and be vigilant. If we all keep an eye on it, our data will be more valuable and safe for all of us.

I hope to see you at a future CIC near you.

You May Also Like

Sticker Shock at the SEMA Show

This year’s SEMA Show held a new surprise for me — a secret drop-off at our booth in the form of a mysterious sticker.

There are always surprises at the SEMA Show, which is one reason why it’s such a special event. New faces to meet, old faces that you haven’t seen in a long time with which to reunite, new technological wonders … the list goes on and on.

This year held a new surprise for me, however — a secret drop-off at our booth. Visiting the booth one day to make sure the magazines on display were still neat and tidy, I noticed a roll of stickers on the table. Upon closer inspection, I saw that the stickers read: “Collision Repair Equal To Mechanical Repair Rates: Why Not?” And there was also a mysterious symbol that my wild imagination took to be the logo of some secret society. But it wasn’t so mysterious after all; the letter “Y” and the drawing of a knot was a visual representation of: Why + Not. Haha, very clever!

Keys To Making 2023 A Huge Success For Your Auto Body Shop

Stopping daily work to work “on” your business instead of “in” your business is essential in order to deliver change in the new year. 

Auto Body Consolidation Update: What Will 2023 Bring?

The bull market of consolidation is expected to continue in 2023 even amidst high inflation, rising interest rates and other challenges.

Boosting the Value of Your Business

If you have more than five years before you plan to exit your business, there are many things you can do to increase its value and decrease your asset gap.

Running a Family Collision Business: Stay in Your Lane

In a family business, it’s important to divide the duties and respect each other’s lanes.

Other Posts

The Great Awakening: Collision Repairers Taking a Stand

Many repairers are now taking a stand, realizing they cannot conduct business the way they used to.

CARSTAR Fort Collins: Process Produces Performance

The new facility that CARSTAR Fort Collins moved into was designed with organization and performance in mind.

Are Collision Repairers Their Own Worst Enemy?

It’s always been easy for repairers to see insurers as the bogeyman that causes all of their problems, but insurers are merely taking advantage of repairers’ lack of business knowledge and acumen.

Are You Ready to ROCK in 2023?

Do you know a “rockstar” in the automotive aftermarket? Then it’s time to nominate them as a Vehicle Care RockStar!