Web-Est and Crash-WriteR Close Asset Acquisition Agreement - BodyShop Business
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Web-Est and Crash-WriteR Close Asset Acquisition Agreement


Web-Est LLC and Crash-WriteR Inc. have jointly announced that the two companies recently closed an asset acquisition agreement.

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The combined companies will be operated under the newly created brand “Web-Est Global.” This agreement creates a “first-in-the-space” national leader for the small to mid-size independent collision repair shop market. The transaction will not, however, impact either company’s customer base nor their respective product offerings as they exist today. The combining of operational teams and resources is expected to create expanded, programmatic features that will translate into additional value for their customers.

Once the transition is completed, Web-Est Global will continue to offer its core program, Web-Est Online Estimating platform, as well as “Crash-WriteR by Web-Est” as an offline/cloud product. Web-Est Global says the new platform will incorporate all of the most powerful features offered in both products and provide a more powerful, mobile product designed specifically for the small to mid-sized independent shops.


“We believe the new operation creates the single largest customer footprint serving the small to mid-size body shop market in North America for collision estimating products,” said Eric Seidel, Web-Est president and CEO. “We intend to leverage the economies of scale to build value for our customers and the small shop market as a whole. The leadership at Crash-WriteR has demonstrated their commitment to their customers and product; this shows in their high level of customer loyalty. We are very excited to join forces.”

Added Art Rezac, president and CEO of Crash-WriteR, “The Crash-writeR brand has a longstanding reputation for focusing on needs of the small independent shop; we see the same focus with the Web-Est brand. Combining these two organizations will benefit both customer bases and serve as a launching pad for more value to this segment of the market.”


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