Optimizing Refinish Job Profitability with the Right Paint System
Making a buck on a paint job hasn’t gotten any easier. COVID has disrupted the supply chain and raised costs on everything from materials to labor. When it comes to paint, those costs have been passed on from ingredient makers...
How To Profitably Make Cosmetic and Semi-Structural Plastic Repairs In Less Time With Fewer Products
With over 50% of average repair orders less than a few thousand dollars, earning the most profit while delivering an outstanding repair can be challenging, particularly as it relates to plastic parts. Bumper repairs can be a profitable addition to...
What It’s Like to Join a Collision Repair Network
Consolidation in the collision repair industry is accelerating. We hear it every day and see it everywhere, with countless reports saying it’s not slowing down anytime soon. But what if you don’t want to sell your shop? Many independent owners,...
Put the Shine on Your Collision Shop With These Proven Paid Search Strategies
Learn the importance of certifications for your shop and how they can play a role in your Pay-Per-Click (PPC) marketing program! PPC marketing promotes your business through digital ads targeted to your local area and there are many ways to...
SMS Marketing 101 for Collision Shops
Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign? Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar...
Creating Your Comeback Strategy with Capture Rates and Throughput
While some regions still haven’t seen a resurgence in business, other regions are overflowing with work because they haven’t been able to backfill old job positions. A focus on both capture rate and throughput can help shops, on both ends...
Why Your Company’s Health Insurance Costs Might Be Down — And How to Capitalize On the Situation
The cost of employee health insurance is one of the biggest expenses a company incurs. Even a small percentage savings can have a huge impact on your bottom line, so you need to pay attention to the trends. It’s common...
How to Capture More Business in 2021
Coming off a turbulent 2020, many shop owners want to wipe the slate clean and start fresh in 2021. As the frequency of claims decreases, the performance of your facility is more important than ever. To ensure you keep your...
6 Local SEO Myths that Need Busting for Collision Shops
In an era of smartphones and on-demand everything, local businesses are collectively coming to a rather daunting understanding—online reviews could make or break a business. The way customers seek out and do business has shifted dramatically over the past few...
Online Marketing Strategies for your Collision Shop
Want more money in the bank? Then you need more cars in your bays! After an accident occurs, people search online for a paint and body repair shop. If your business is not easily found online, then your phone will...
How Do I Get More Insurance Work at My Collision Repair Facility?
Are you an independent collision shop owner looking for ways to capture more insurance business at your repair center? While there is no silver bullet solution, a store’s performance is often the ticket to ride. There are various strategies you...
Attracting and Servicing Customers 100% Digitally (During and After the Pandemic)
So much has changed in the world during the past few months. Many businesses have been making the decision whether or not to close their doors temporarily and when to reopen. There’s an increased urgency now to take every opportunity...