Learn the importance of certifications for your shop and how they can play a role in your Pay-Per-Click (PPC) marketing program! PPC marketing promotes your business through digital ads targeted to your local area and there are many ways to run paid advertisements online, including paid search for search engines, or display ads for Facebook. Some ways work better for the collision industry than others. Attend this free class to learn how to get a new marketing program off the ground, or to enhance your existing campaigns.

As a current shop owner and CEO of an Internet marketing agency, Danny Sanchez understands why it’s important to have a marketing campaign running like a vehicle restored to pristine condition! During this class, Danny will offer a unique perspective on how to accelerate your business using proven paid search strategies aligned with your shop’s certifications.

Danny will teach you about the following topics:
– The impact of aligning your paid search campaigns with your collision shop’s certifications
– Importance of advertising in good and bad times
– Why PPC gives you a higher ROI than any other tool
– Understanding marketing buzzwords like keywords, conversation rates, and click-thru rates
– PPC quality score tips and ranking tips (organic ranking vs. quality scores)
– Why you don’t “just set it and forget it”