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Distracted Driving: A Plague We Need to Help Prevent

Distracted driving, which has become a plague, presents a great opportunity to market your business and help prevent accidents.

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Sean Donohue is the publisher of BodyShop Business. He joined Babcox Media in 2008 as a regional sales manager and was later named Group Publisher of TechShop, Motorcycle & Powersports News and AutoSuccess.

Distracted driving has become a plague. We’ve all seen the driver behind us with their eyes down checking their phone. Usually, it’s at a red light, which shouldn’t make a difference. You know if they’re that addicted to their phone that they’re also checking it while in motion.

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Unfortunately, most of us are guilty of doing the same. We’ve probably all checked our phones while driving at some point. The bottom line is we should be putting the phones away while we’re driving, out of sight. 

A few months ago, the National Safety Council (NSC) announced that, for the first time since the Great Recession, the U.S. has experienced three straight years of at least 40,000 roadway deaths. Is distracted driving to blame? Impaired driving? A combination of both? Other factors? It has kept our industry busy, that’s for sure, although we would never wish harm on anyone. 

Distracted driving may be a great opportunity to market your business. Develop a social media campaign against distracted driving with a prize going to the person with the most creative solution to stop it. Or hold an event at a local school and hand out free T-shirts with an anti-distracted driving message and your shop’s name. There is a way to capitalize on this negative trend and do your part to prevent distracted driving accidents in your community.

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