GE Capital’s Retail Finance business, the consumer lending unit of General Electric Company, has announced that Orlando Zayas will serve as vice president, Emerging Markets Automotive Aftermarket. In his new role, Zayas will be responsible for driving growth and innovation of the consumer credit portfolio for the automotive aftermarket industry, where the company has provided financing for more than 30 years.
Most recently, Zayas served as president of Safe-Guard Products International, which sold finance and insurance products to automotive dealers nationwide. During his tenure, Safe-Guard achieved a double digit annual growth rate.
Zayas re-joins GE after previous leadership roles with the company, including serving as president of Auto Warranty Services for GE Money. Prior to his roles in the automotive segment, he was a senior vice president for GE Benefit Solutions, as well as holding positions in Sales and Quality.
“We’re excited that Orlando will lead our financing programs in the automotive aftermarket industry,” said Stephen Roe, general manager, Emerging Markets, GE Capital Retail Finance. “With his wealth of industry experience and his knowledge of GE Capital and consumer financing, he will be able to quickly bring value to our clients and their customers in this important segment.”
Zayas, who has a Bachelor’s of Business Administration from the University of Houston and a Master’s of Business Administration from the University of Texas at Austin, will relocate to Kettering, Ohio.