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Time for a NAP

No, not that kind of nap – we’re talking about your shop Name, Address and Phone (NAP), which needs to be consistent in online business directories to maximize your visibility and search ranking.

Google Is Not Calling

Beware of telemarketing companies who claim they can help boost your Google ranking.

Resolve to Keep Your Online Marketing Resolutions!

By pledging to boost your Web presence, you’ll be able to reach more customers throughout 2014.

It Only Takes a Moment to Destroy Your Reputation

One scathing online review and your sterling reputation could be tarnished at best, severely corroded or destroyed at worst.

Increase Your Visibility With Facebook Offers

Using this service can promote your business and keep your customers engaged.

Cater to What Your Customers Care About on Your Website

Customers don’t care about your claims of great customer service or your trust and integrity. What they do care about is how attentive you are to their needs.

Dealer Body Shops Should Consider Stand-Alone Web Domains

Websites for these shops are often hidden from view. Here’s how to make sure yours stands out.

Has Your Ranking on Google Recently Dropped?

If so, the introduction of Google Penguin may be to blame. Read on to find out what you can do to get back on page one.

Join Us for Free Online Workshops!

Optima Automotive and BodyShop Business have teamed up to offer workshops where body shop owners will learn how to manage their websites and social media presences.

Link Up on LinkedIn

BodyShop Business contributing editor Mark Claypool explains why LinkedIn is more than just a social networking platform.