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On-Demand Webinars
How to Capture More Business in 2021
Sponsored by Fix Auto USA
Date: February 23, 2021

Coming off a turbulent 2020, many shop owners want to wipe the slate clean and start fresh in 2021. As the frequency of claims decreases, the performance of your facility is more important than ever. To ensure you keep your piece of the pie as the industry continues to consolidate, it is important that your shop is up to date on the newest collision repair trends and standards.

In this webinar, you will learn:
• New 2021 table stakes for collision repairers: as vehicles advance so do their repair requirements, so we will look at new table stake’s collision repairers need to ensure they are addressing.
• Changes in customer expectations: this pandemic has shifted customer expectations which now have an added focus on contactless services and enhanced cleaning protocols.
• Key updates to the claims management process: with strained resources, the industry is looking to collision repairers to over communicate to fill any gaps.
• How to uncover revenue-generating opportunities: new repair environments have created areas of opportunity that some owners have yet to consider.

6 Local SEO Myths that Need Busting for Collision Shops
Sponsored by Podium
Date: January 14, 2021

In an era of smartphones and on-demand everything, local businesses are collectively coming to a rather daunting understanding—online reviews could make or break a business.

The way customers seek out and do business has shifted dramatically over the past few years, and with it, their expectations. Recent studies have shown that customers expect more convenience and technological access than ever before. And they’re more willing to leave a business if their expectations aren’t met.

If you want to stay competitive and win customers before they even walk into the shop, you’ll need to revamp your customer journey from the perspective of a modern consumer.

Join Hayley Sonntag and Brett Steele of Podium to learn about 6 local SEO myths that need busting and find out how you can improve your online reputation accordingly. Plus, get access to:
• New consumer trends
• A guide to improving your GMB listing
• And a step-by-step on gathering more high-quality reviews

Online Marketing Strategies for your Collision Shop
Sponsored by Autoshop Solutions
Date: November 18, 2020

Want more money in the bank? Then you need more cars in your bays!

After an accident occurs, people search online for a paint and body repair shop. If your business is not easily found online, then your phone will not be ringing. Attend this free webinar to learn how to properly market your collision shop online. You'll hear from former shop owner Danny Sanchez, CEO of Autoshop Solutions, who will share online marketing strategies that have made real body shops successful.

How Do I Get More Insurance Work at My Collision Repair Facility?
Sponsored by CARSTAR
Date: August 26, 2020

Are you an independent collision shop owner looking for ways to capture more insurance business at your repair center? While there is no silver bullet solution, a store's performance is often the ticket to ride. There are various strategies you can adopt both in your operations and in your shop's culture to make yourself more marketable to insurers.

Key items like understanding the importance of performance-based agreements (PBAs), tracking performance, streamlining operations, investing in certifications, building a strong shop culture, and prioritizing the customer experience are essential in driving more business to your door.

Attracting and Servicing Customers 100% Digitally (During and After the Pandemic)
Sponsored by Podium
Date:

So much has changed in the world during the past few months. Many businesses have been making the decision whether or not to close their doors temporarily and when to reopen.

There’s an increased urgency now to take every opportunity to increase online leads and interact with customers amidst all the uncertainty. This is requiring an unprecedented strategy and creativity. BUT...the opportunity to attract and service customers digitally won't go away once the pandemic has passed -- it's a trend that will continue to accelerate in the future.

Join this brief webinar to learn how your collision shop can manage its customer journeys digitally —- from initial search to final sale.

Making the “New Normal” Work for Your Shop
Sponsored by DRIVE
Date: June 10, 2020

Did your shop grow or just survive the past few months? For it to grow and be nimble in the “New Normal” your shop needs to take the right actions NOW.

This webinar will teach you real world solutions for your shop that you can put into place right away.

You will learn:

  • Proper Service Advisor Training that will bring you shop sales.
  • How to increase and improve your productivity and efficiency.
  • Best policies to increase your vehicle count.
  • How to stabilize your finances – Especially in the “New Normal”.
  • How to hire your own dream team.
  • How your marketing initiatives are more important than ever now - and why you need to double-down on this important aspect of owning a business.
ADAS Best Recommended Practices
Sponsored by OPUS IVS
Date: May 27, 2020

Most shops are aware of ADAS technology and the potential need for service, repair, and calibration. The key question is whether your shop is prepared to service ADAS systems? Without the proper equipment or training, shops are potentially jeopardizing the safety of their customers. During this free webinar you will learn the best recommended practices for servicing ADAS systems so you can determine if your shop is prepared.

How to Win Customers and Influence Word-of-Mouth
Sponsored by Podium
Date: March 12, 2020

We love to talk about the things we love. Whether it’s our favorite sports team or the new burger place we tried last night, we can’t seem to help ourselves when things delight us. And it’s totally natural. Almost effortless. It doesn’t feel at all like an advertisement to us or the person we’re sharing it with.

Anyone with a local business knows instinctively that they live and die by word-of-mouth. A recent study found that a staggering 90 percent of purchases are influenced by word-of-mouth.

But how can you get people to talk spontaneously about your collision shop like this? The answer is surprisingly simple, yet profound - be remarkable.

Come join this webinar and learn:

  • How to give your customers a remarkable experience
  • How to kickstart a word-of-mouth engine for your shop
  • Simple steps and takeaways to take “give [your customers] somethin’ to talk about”
How to Drive More Cars to Your Collision Repair Facility
Sponsored by CARSTAR
Date: December 12, 2019

With so many challenges facing independent owners today, a common question almost everyone asks is, “How do I get more cars to my shop?” Key items like understanding the difference between DRPs and PBAs, tracking performance, streamlining operations, segmenting work and prioritizing the customer experience are essential in driving more business to your door. In this webinar, we will be discussing existing industry challenges like competing with large consolidators, technician shortages and maintaining insurance business, what facilities can do within their operational processes to address these challenges, and how to thrive in this new collision repair landscape.

From Search to Sold: 5 Little Known Ways to Win New and Secure Repeat Customers
Sponsored by Podium
Date: November 13, 2019

The online and offline worlds are colliding. Customers carry pocket-sized computers everywhere they go, but that doesn’t mean that face-to-face interactions in the collision shop aren’t just as important as those online.

Register now to learn some best practices for interacting with your customers online and offline to create a memorable experience, win customers for life, and improve your bottom line.

-How to make the most of every interaction
-What you can do to leverage technology to win more customers
-Best practices for retaining your customers

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