RIP, Yellow Pages
It’s official: the Yellow Pages is dead. Hopefully you didn’t hear it here first. Hopefully you heard the death knell a long time ago and decided the Internet was the way to promote your brand. The Yellow Pages I’m referring to is the big yellow paper directory dropped off on your doorstep that some people
ALLDATA Makes Web Site More User-Friendly
ALLDATA announced that it has made its Web site easier to use by adding the Google Custom Search Engine, while also enhancing access to the site’s product pages. The Google search box now appears at the top of all pages on ALLDATA’s site, so users can always search for specific information related to products or
Get Your Message Heard: Executing an Effective Marketing Plan
Creating and then executing an effective marketing plan isn’t easy. Here are some tips to help you succeed in getting your message out…and avoid wasting too much of your hard-earned money.
Out of Sight: Should You Release a Vehicle Before You’ve Been Paid in Full?
If you know your state law regarding mechanic’s liens, you can return a vehicle to its rightful owner and exercise your right to be paid for work performed.
Auto Body Paint: Solvent Popping
Solvent popping occurs when trapped solvent expands and breaks through the applied paint film. Because there’s no quick fix (you need to remove all of the affected product from the vehicle), the best strategy is prevention.
The Name Game : Protect your Shop Name
For two similarly named body shops in Limerick, Pa., it’s now up to the courts to determine who keeps their name. Want to avoid fighting a similar battle? Learn how to protect your shop name and keep yourself out of court for violating someone else’s trademark.