Not So Random Acts of Kindness
You can’t sit back and wait for people to beat a path to your door – you have to get their attention any way you can. (This doesn’t mean light yourself on fire and dance around your parking lot!) Thank-you notes, kind words and doing little things that other shop owners don’t will attract customers, improve business relationships and keep you out of the burn unit.
The Government to the Rescue? SBA’s 504 Program
Donnie Jones had always dreamed of building a state-of-the-art body shop. But he faced major obstacles. Every banker he tried to get a business loan from wanted 25 to 30 percent in cash equity, with rates and terms that would have been a major stretch for his cash flow.