LEFT BRAIN VS. RIGHT BRAIN: SYNCHRONY CONSUMER STUDY PROBES BRAND LOYALTY
Customer loyalty is essential for building a successful business. Every business owner wants loyal customers, but how do you encourage loyalty? Synchrony, a leading provider of retail credit programs for businesses nationwide, examined the topic in its 2019 Loyalty Study. They conducted an online survey of 1,500 consumers with questions designed to probe the psychology,
CONSUMER FINANCING: OPTIMIZE YOUR PROGRAM WITH TRAINING
Evidence suggests that automotive merchants could help increase sales by optimizing their consumer financing program.