Geofencing: Targeted Marketing with Proven ROI
Geofencing gets your ads in front of prospective customers in the middle of their decision-making process of where to have their vehicle repaired.
Why You Shouldn’t Cut Back on Digital Marketing
Profit is a good word, and the more the better. But when things get tight, owners and managers have to make tough decisions about what to do with their budgets, and often the cuts they make are exactly the opposite of what they should be doing.
Marketing to Millenials
There are more than 79 million Millenials living in the U.S. Learning how to properly target this specific group of people will ultimately benefit your shop in the long run.
Resolve to Keep Your Online Marketing Resolutions!
By pledging to boost your Web presence, you’ll be able to reach more customers throughout 2014.
Use Vine to Market Your Body Shop
Twitter’s new Vine app creates short, looping videos that you can use to reach and retain customers.
Marketing Through Social Media
More and more collision repair facilities are using social media to communicate who they are to customers…and increase sales.
Resolve to Market Your Business More in 2013
SEO Expert Mark Claypool shares tips on how to keep your website fresh and generating new business.
Claypool Named Regional Manager at Metro Paint Supplies
Metro Paint Supplies announced on May 31 that it named Mark Claypool its new regional manager for the midwest region. Claypool will report to Bob Roewer, Metro’s vice president of sales and marketing. Claypool, most recently the CEO and founder of Optima Worldwide, will oversee a team of 12 sales representatives, technical specialists and business
Kyle Claypool Selected As USA WorldSkills Technical Expert in Web Design
Optima Worldwide to Train USA Web Design Competitor
Women’s Industry Network Announces 2016 Educational Conference Lineup, Celebrates 10th Anniversary
Olympian Shannon Miller will be the keynote speaker, and additional speakers include Mark Claypool of Optima Automotive, Kristen Felder of Engage Target Media and Jeff Peevy of AMI.
