Brand Integrity and the Value of OEM Parts
The decision to use OEM parts comes down to multiple factors, including price, availability, and value – though their value is often overlooked when it comes to a company’s brand.
How to Explain the Value of OEM Parts to Your Customers
Teaching your customers that an OEM part is specifically designed and engineered from the manufacturer for their vehicle is the first step in showcasing the value.
The Right Part is an OE Part
Luckily, shops are in a great position to boost every aspect of their business by using the best products in the market today: original equipment (OE) parts.
Hidden Costs Behind Low Quality Parts
In the auto parts industry, there is a common misconception among vehicle owners and also some auto body shops regarding the purchase and use of OE (original equipment) versus aftermarket parts.
