The Joke’s On You at Smiley’s
Jeff Smiley usually has a fake grin on his face as he walks around his shop in New Castle, Ind. But it’s not the typical fake grin worn by someone who’s trying to look happy when he’s really pissed. Rather, it’s a “smile-on-a-stick” prop, one of several hundred gag gifts he has collected over the
Custom-Made Revenue?
The growing demand for custom and restoration work has made it worth looking at by collision repair shops hungry for more profits.
Practice Makes Perfect in PDR
A steady flow of paintless dent repair work is crucial to keeping a PDR specialist’s skills sharp, and can serve as justification for a select few shops having a specialist in-house. For most shops, however, outsourcing is the way to go.
Get Your Message Heard: Executing an Effective Marketing Plan
Creating and then executing an effective marketing plan isn’t easy. Here are some tips to help you succeed in getting your message out…and avoid wasting too much of your hard-earned money.
Going Head to Head
Collision repair consolidators seem focused on customer service as opposed to offering insurance companies even lower repair costs. They’re also concentrated on honing their operations to a razor sharp state of efficiency (which, incidentally, will lower repair costs).
Sink Your Teeth Into NACE 2003
Orange County Convention Center, Orlando, Fla., Dec. 4-7.
Going Head-To-Head with DRPs
If you’re of the opinion that you can “beat ’em and don’t want to join ’em”, you need to market your shop
aggressively to consumers and offer them something they can’t get at a preferred provider shop.
No Fear: Developing New Business by Asking
Learn the right way to ask for business, and you’ll not only lessen your chances of being shot down, but you’ll increase shop profits, too.
Rear Clipping: Does It Deserve Its Bad Rap?
We’ve all heard horror stories about rear full body sectioning, which has lost its favorable status with insurers, repairers and consumers. But was the problem the procedure – or the people performing it?
Las Vegas or Bust: NACE 2001
NACE 2001 hits the jackpot with a solid line-up of seminars, a new action demonstration arena and entertainment by comedian Jay Leno.