6 Steps to Turn That Frown Upside Down
There are times when you must fire a customer.
Restyle 101: The Specialty Equipment Market
From trailer hitches to running boards to custom leather interiors, the aftermarket accessories market seems almost endless. And with a little education about this multi-billion-dollar market, you could be sharing in the profits.
Profitable by Popular Demand
Shops upselling their owners on accessories.
Are You Certifiable
SEMA is helping accessory installers and techs get national recognition for their know-how and make themselves more marketable through its installer certification program. The tests include electric sunroofs, body exterior components, leather interiors and roof treatments.
Restyle Your Business: Offering Restyle Products
In 1999, retail sales of specialty equipment products totaled $23.24 billion. You can funnel some of that cash into your own pocket by offering restyle products – from fender flares to floor mats to grille guards – in addition to the collision work you do now.
Custom Cars at the Click of a Mouse
It’s easy to picture a rear spoiler on a Ferrari, but would that same accessory look right on a Ford Taurus? Without seeing for themselves, customers might be leery of handing over their cash – and their cars. How do you convince them which restyle accessories will turn their sedate sedan into a screaming machine?
Decked Out in Decals: They Can Provide Added Income
I’m sure you’ve seen them: Decals of every size, shape and color stuck to vehicles you know didn’t roll off the showroom floor looking like that. Where’d they come from? From shops like yours that know the proper techniques for applying these sticky little restyle items.
Those Are the Brakes: In House or Out of House?
Since no two brakes jobs are the same, some shops choose to send brake repairs out of house to avoid an extra possible headache. Others choose to tackle the repairs themselves. What’s right for you depends on how much control you want to have over what often becomes a complicated repair.
Bedlining Your Pockets
As pickup trucks continue to grow more popular, so does consumer demand for bedliners. In fact, the spray-on bedliner aftermarket hit $90 million ’98. But how much of that $90 mil went into your bank account?
Diminished Coverage for Diminished Value
Recently, the Insurance Services Office concluded that diminished value (DV) isn’t covered in the language of Personal Auto Policies. This may soon lead to head-to-head battles between insurers and consumers, since both sides interpret DV differently. But what effect will the exclusion –– and the head butting –– have on the collision industry?