Get More Green from Your Yellow
Most body shops advertise in the Yellow Pages, and many of those shop owners renew their ads every year, leaving well enough alone.
Ask the Executives
There’s no better place to go for advice than to those who’ve reached the top. To help you climb your ladder of success, we asked Clark Plucinski and Russell Verona – both industry leaders and BodyShop Business Executives of the Year – questions ranging
from productivity to customer relations to future trends:
Starting Over
Russ Manley and his father, Ron, have run Manley and Son Auto Body and Paint in Forsyth, Mo., for 34 years. In the early years, custom work was the bread and butter for the shop, but because of poor work conditions, paint jobs that went wrong were as prevalent as the ones that went right.
Paint-Shop Smarts
To increase production in the paint shop, you can do one of two things: Buy more equipment – the object here being to do more work in the same time period by mechanizing
the task. Or, you can produce more by better utilizing your present facility and equipment – the old “work smarter not harder”
school of thought.
Negotiating with an Insurance Adjuster
Regardless of where the majority of your business comes from, one fact of life of owning a collision-repair shop is having to negotiate with an insurance adjuster.
Overcoming Roadblocks
Three men – Bob Anderson, Jerry Kottschade and Joe Sanders – have devoted a great deal of time over the years to assume positions of leadership within their chosen field.
Need Money? Renovations
When running a successful business, a shop owner will – at some point – utter the word “renovations”. In his next breath, he’ll shake his head and utter the words “need money”.
Keep It Separate: Business and Personal Income
It’s been said that it’s best not to mix business with pleasure – and this is especially true when it comes to Uncle Sam. According to the Internal Revenue Service, business and personal income should always remain apart.
Technology as a Marketing Tool
As a shop owner, you want state-of-the-art diagnostic and repair equipment to help you provide your customers with high-quality, cost-effective, efficient repairs. The value of advanced technology here is obvious.
Analyzing Collision Damage: Estimates
Writing estimates can easily make or break a collision-repair shop’s business. The estimate is more than a financial barometer for the customer and insurance company –
it’s the first step in the repair process.