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Ask the Executives

There’s no better place to go for advice than to those who’ve reached the top. To help you climb your ladder of success, we asked Clark Plucinski and Russell Verona – both industry leaders and BodyShop Business Executives of the Year – questions ranging
from productivity to customer relations to future trends:

Negotiating with an Insurance Adjuster

Regardless of where the majority of your business comes from, one fact of life of owning a collision-repair shop is having to negotiate with an insurance adjuster.

Overcoming Roadblocks

Three men – Bob Anderson, Jerry Kottschade and Joe Sanders – have devoted a great deal of time over the years to assume positions of leadership within their chosen field.

Technology as a Marketing Tool

As a shop owner, you want state-of-the-art diagnostic and repair equipment to help you provide your customers with high-quality, cost-effective, efficient repairs. The value of advanced technology here is obvious.

Is High-Tech Worth the Cost?

When computerized measuring systems first became available, most shop owners considered them luxuries that only the biggest, busiest and best shops could afford.

Getting the Most from HVLP Spray Guns

Whether your shop is located in an area of the country that requires your painters to use HVLP spray guns or you just purchased them to save money, your painters need to
make several changes in reduction and technique to get the best job from this technology.

Shop Forum/Addressing Aftermarket Parts

Some collision-repair specialists don’t mind using aftermarket parts, some do. For those who do mind, how do they deal with having to use them when an insurance company says
so?

An Ounce of Preparation

A prevalent problem in paint shops across the country is topcoat peeling. Though there are several possible causes for this problem, the most common cause is also the most
obvious: poor preparation.

Waterlogged: Submerged Vehicles

Repair of water-damaged vehicles is done daily across the United States, which makes it quite possible that your shop may someday be – if it hasn’t already been – involved in
estimating, and possibly the salvage and restoration, of a vehicle that’s been submerged in water.

The Power Of Perception

It’s been said that the way people are dressed or how they look will make a difference with how they’re treated.