(Not) Just Horsin’ Around
OK. It’s Journalism 101, here folks. Dog bites man – not a big deal. Man bites dog – now you’ve got yourself a story.
Going Head-To-Head with DRPs
If you’re of the opinion that you can “beat ’em and don’t want to join ’em”, you need to market your shop
aggressively to consumers and offer them something they can’t get at a preferred provider shop.
A Streetrod Named Desire
Hot rods earned their infamous reputation thanks to youngsters (or hellraisers, as respectable, law-abiding folk used to call them) who thought any place was a good place to race. But the love of street rodding goes deeper than fast cars, grudge races and pink slips. It’s more about preserving the past and never forgetting where we came from.
Making Things Happen on the Hill
While his breakfast may be unconventional, Bob Redding’s typical day usually follows a standard pattern – and it’s a busy one. When Congress is in session, you’ll likely find Redding – the Automotive Service Assocation’s Washington, D.C. representative for the past 10 years – at a hearing on the latest industry issue, catching up on
Selling Services
Some shops are making it standard practice to bill insurance companies in dollar amounts with no reference to the number of hours spent on a repair. As much as insurers fight this practice, the shops – which could include yours – are within their rights.
Market Pricing: Examining the Forces Behind It
independently of recessions and bear markets? Some industry leaders would say yes, they do. The reality is that body shop sales tend to follow meteorological trends rather than economic indicators. Hail storms and the shellacking of ice that some cities get in the winter do more to drive markets for body work than does the
More Jack-in-the-Box Hoods
If a sticker falls off a CAPA hood in the woods and no one’s there to see it blow away, is it still a CAPA-certified hood? CAPA will tell you no.
Let’s Solve the A/M Parts Issue and Move On
I recently received my copy of the May 2001 BSB and read your editorial regarding aftermarket parts [“One Billion Reasons to Be Honest,” Editor’s Notes, pg. 4] First, I want to commend your stance on the issue – namely, that consumers first be informed as to the pros and cons of aftermarket parts usage and,
Don’t Shoot the Messenger! Ohio’s Jack Lundberg
Faced with the challenge of registering Ohio’s collision repair facilties, Jack Lundberg has been called a savior by some, the devil by others. Throw in a few death threats, and you know how Lundberg feels by 10 a.m.
Help Wanted: How to Get the Best
If you’re looking for a few good employees, you’re not alone. But to attract qualified applicants, you need to revitalize recruiting and organize your hiring process.