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A Meaty Design: Layout to Increase Profits

Give your shop’s layout more bite! Though you’re not making hamburgers, you can McDonaldize your shop’s design and procedures to increase profits.

The Spanish Experience: Spain’s Collision Repairers

Like bulls in a bullfight, Spanish collision repairers struggle to stay alive. But, as their country and their country’s way of doing business changes, they’ll need to assume the role of matador if they wish to take charge and survive.

The Two Faces of Japan

From ancient Shinto temples to modern-day skyscrapers, the Japanese relish technology, yet revere tradition. But with Japan’s collision repair industry changing with the times,
will the Japanese people also deviate from tradition to fight for their industry’s autonomy?

Coming Up Corvettes

Name: Jerry’s Custom Paint & Collision Center Location: Gresham, Ore. Owners: Jerry and Lori Geiszler Established: 1979 Square Footage: 10,000 Number of Employees: Nine Repair Volume: 60 cars per month (25 percent restoration) Average Repair Cost: $2,000 – collision $12,000 to $15,000 – body and paint restoration Jerry Geiszler has restored so many "American Dream

Get Involved: SAE

A new organization called the Service Technician Society (STS) is being formed for people who make their living fixing and maintaining vehicles.