Get More Green from Your Yellow
Most body shops advertise in the Yellow Pages, and many of those shop owners renew their ads every year, leaving well enough alone.
Ask the Executives
There’s no better place to go for advice than to those who’ve reached the top. To help you climb your ladder of success, we asked Clark Plucinski and Russell Verona – both industry leaders and BodyShop Business Executives of the Year – questions ranging
from productivity to customer relations to future trends:
Starting Over
Russ Manley and his father, Ron, have run Manley and Son Auto Body and Paint in Forsyth, Mo., for 34 years. In the early years, custom work was the bread and butter for the shop, but because of poor work conditions, paint jobs that went wrong were as prevalent as the ones that went right.
Paint-Shop Smarts
To increase production in the paint shop, you can do one of two things: Buy more equipment – the object here being to do more work in the same time period by mechanizing
the task. Or, you can produce more by better utilizing your present facility and equipment – the old “work smarter not harder”
school of thought.
Overcoming Roadblocks
Three men – Bob Anderson, Jerry Kottschade and Joe Sanders – have devoted a great deal of time over the years to assume positions of leadership within their chosen field.
Technology as a Marketing Tool
As a shop owner, you want state-of-the-art diagnostic and repair equipment to help you provide your customers with high-quality, cost-effective, efficient repairs. The value of advanced technology here is obvious.
Like a Rock: Southwest Collision of Alsip, Ill.
Ask anyone in the collision-repair business in suburban Chicago about the work and reputation of Southwest Collision of Alsip, Ill., and the adjectives they’ll use can be
summarized in two words – rock solid.
Is High-Tech Worth the Cost?
When computerized measuring systems first became available, most shop owners considered them luxuries that only the biggest, busiest and best shops could afford.
Getting the Most from HVLP Spray Guns
Whether your shop is located in an area of the country that requires your painters to use HVLP spray guns or you just purchased them to save money, your painters need to
make several changes in reduction and technique to get the best job from this technology.
Shop Forum/Addressing Aftermarket Parts
Some collision-repair specialists don’t mind using aftermarket parts, some do. For those who do mind, how do they deal with having to use them when an insurance company says
so?