DRPs, Here We Come?
Doing good work and counting on referrals will only get collision repair shops so far. At some point, we need to step up our marketing efforts. Part 12 of a series.
Market Your Difference
A professional football player laying a ferocious hit on another is one way to get people thinking about “collision.” That’s what Angelo Papotto was banking on when he signed up for an advertising package with a local TV channel to “plant a seed in people’s heads” to get them thinking about his three Suburban Collision
Inherent DV: One Man’s Disbelief
I truly don’t believe that a properly repaired auto is worth less by virtue of the fact that it’s been repaired. It’s not that black and white. How many times have you repaired a vehicle back to pre-accident condition – and then some – and said to yourself, “That wreck was the best thing that ever happened to that car”?
Letters to the Editor
Georgina, I wish to congratulate you on penning a most stunningly wonderful editorial [Victims of Our Own Stupidity? Dec. 2001, pg. 4], which I felt handily expresses an honest and very realistic observational sense of candor. Your brave thoughts on this social topic strikes a solid, resonating chord deep within my own noggin, for I’ve
Rear Clipping: Does It Deserve Its Bad Rap?
We’ve all heard horror stories about rear full body sectioning, which has lost its favorable status with insurers, repairers and consumers. But was the problem the procedure – or the people performing it?
Getting Their Hands Dirty
Getting Their Hands Dirty, Charlie Barone, BodyShop Business, July 2001
Ignorance Isn’t Bliss: Training is Cheap
Think you don’t have the time or money to train your administrative and management employees? When you see what training does for your office’s productivity, training is cheap compared to what ignorance costs you.
Log On to Learn: Internet/satellite Training
Technology is making training for collision repairers easier, faster and cheaper than ever before.
Partnerships that Drive Your Business
Forming industry relationships can shift your shop into high gear by boosting your bottom line and giving you credibility with consumers.
Gimme, Gimme, Gimme: Better, Cheaper & Faster
Years ago, the belief in business was that you could provide a product better, cheaper or faster — pick two. But to achieve success today, you must offer all three. Customers expect more, for less money and want it yesterday.