Collision Repair Standards Should be Established by Collision Repairers
Scott Biggs argues that collision repair standards based upon OEM standards should be established and overseen by collision repairers.
How Do I Combat Insurer Steering?
Other than educating the customer, what are some other techniques to overcome steering from large insurance companies? Is there any hope for small shops to overcome such a barrier?
Targeting a DRP
How do you get DRPs in a market where insurers already have enough shops on their lists?
Pro-Customer Advertising: Don’t Be Afraid
Center your advertising around the “pro-customer” concept and you’ll stand out from other shops. Why? Because nobody – absolutely nobody – is going to
follow you.
Advertising War: Insurers Vs. Body Shops
Some repairers are trying to counter insurers’ advertising with advertising of their own. It might seem like a futile effort, but the goal is not to outspend insurers. Instead, it’s to educate consumers on the accident claim process.
Automechanika Aftermarket Forum to Feature New Format
Automechanika Frankfurt will once again feature the Automechanika Aftermarket Forum during the show, which takes place Sept. 14-19. However, the forum will have a new format that begins with an official opening ceremony on the first day of the fair and lasts a day longer than in 2008. The spotlight of this additional day will
Plan for Success
A football team wouldn’t walk on the field without a game plan. Why would you run your shop without a business plan?
Custom-Made Revenue?
The growing demand for custom and restoration work has made it worth looking at by collision repair shops hungry for more profits.
California Repair Shop Owner Wins 2008 F-150 Foose Edition Truck
Chris Weissensee of Sacramento, Calif., was one of 10 finalists in the 2007 Ford Customer Service Division “When It Fits You Win!” national sweepstakes. It became his lucky day when his key started the grand prize vehicle, a 2008 F-150 Foose Edition Truck, at Homestead-Miami Speedway this past November. Weissensee’s luck becomes a reality
Power Steering
Insurers steering vehicles to their preferred shops has gotten out of control. But there are some action steps shops can take to counter its effect.
