Scolded by Grandma
You’re better off assuming your customers are car experts rather than car-ignorant. One shop manager learned this valuable lesson from a little old lady who knew her vehicle all too well.
Damaged Goods
Fact: Consumers won’t pay as much for a vehicle that’s been wrecked and repaired as they will for a vehicle that’s never been in an accident. This market condition – or stigma as some like to call it – diminishes the vehicle in value, regardless of how expertly repaired it may have been.
If Customers Ain’t Happy, Ain’t Nobody Happy
While progressive collision repairers are relying more and more on computerized equipment, paperless processing and electronic transactions, old fashioned customer care – friendly, timely, convenient and cost-effective service – is still the key to repeat and referral business.
When the Paint Hits the Fan
What are the common paint-shop screw ups? What mistakes are consistently causing paint failures – and costing you cash? Hint: It’s not all your painter’s fault.
DRPs: Probing the Legalities
There’s a definite conflict of interest when the payer (insurer) controls the quality of repair work. In fact, without the independence of the professional repairer, some say there’s no difference between the DRP shop and the insurer – just a different organization with the same interest, adverse to the property owner. But that doesn’t make DRPs illegal – or does it?
32 Steps to Painless, Profitable Plastic Repair
Many repairers pass on plastic repair and instead, opt to replace, sending an easily repairable part to the landfill. Why?
Are You Paying Uncle Sam Too Much
Because running a shop involves a lot of capital investments – spraybooths, frame machines, etc. – choosing the right depreciation method will minimize what you pay in taxes and maximize your chances of getting a loan when you need one.
Give Yourself a Raise: Working Together
Insurers know a local shop environment is very competitive, and they use this to pit local shop against local shop. But what if repairers refused to play this game and started working together instead of against one another?
Shedding Profits
Fatten up gross sales by $20,000 a year and add mass to your techs’ paychecks too – all by focusing on and charging for what you do best: collision repair
May the (Work) Force Be with You
The collision industry’s workforce is dwindling at an alarming rate, and journeymen are just about as hard to come by as Jedi Masters. To combat this shortage and to stay competitive in the years to come, take a cue from the Jedi Code: Pair an apprentice with a mentor.
