Figuring Out Financials
This Month’s Ailing Shops … Shop No. 1 Annual Sales Volume: $449,000 Units Completed: 357 Average Repair: $1,257.70 Organization: Sole Proprietorship Employees: 7 Owner: Steve Accounting Duties: Steve’s wife, Cheryl Shop No. 2: Annual Sales Volume: $2.4 million Units Completed: 1,369 Average Repair: $1,753.10 Organization: Sub Chapter S Corporation Employees: 17 Owner: Mark Accounting Duties:
Image is Everything
You might perform top-quality repair work, but if your shop or employees look bad, smell bad or seem bad, your image is alienating potential customers and perpetuating negative stereotypes that the 20/20s and Datelines of this world so like to exploit.
Recycled Airbags: Do They Work
Because replacement parts cost big bucks, some see recycled air bags as the answer. But since OEMs recommend only the use of new OEM parts in this type of repair, is taking the recycled air bag route going to leave your shop holding the liability bag?
Damaged Goods
Fact: Consumers won’t pay as much for a vehicle that’s been wrecked and repaired as they will for a vehicle that’s never been in an accident. This market condition – or stigma as some like to call it – diminishes the vehicle in value, regardless of how expertly repaired it may have been.
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If Customers Ain’t Happy, Ain’t Nobody Happy
While progressive collision repairers are relying more and more on computerized equipment, paperless processing and electronic transactions, old fashioned customer care – friendly, timely, convenient and cost-effective service – is still the key to repeat and referral business.
32 Steps to Painless, Profitable Plastic Repair
Many repairers pass on plastic repair and instead, opt to replace, sending an easily repairable part to the landfill. Why?
PDR: The Urban Legend of Body Repair Revealed
Back in ’80s, strange tales circulated about paintless dent repair techs’ “magically” disappearing dents. As the rumors grew, I convinced myself that these guys were dabbling in the black arts. (If not, then why all the secrecy, huh?) But when I got tired of losing work to them, I decided to take my chances and learn the skill myself.
Inside Your Body Shop Spraybooth
Stumped by what’s going on inside your spraybooth? Can’t figure out why your paint work isn’t premo? You’re not alone. Check out this reader Q&A, and you just might find the answers you need.
Shedding Profits
Fatten up gross sales by $20,000 a year and add mass to your techs’ paychecks too – all by focusing on and charging for what you do best: collision repair