Thinking Outside the Bedliner: Additional Profit Opportunities for Protective Coatings

Original Air Date: April 21, 2022

On-Demand Webinar

Sponsored By U-POL

When most automotive companies think of protective coatings, they think of truck bedliners. But maybe they should be known as "problem-solving coatings" because they have 1,001 potential applications.

Today's body shops and parts distributors are missing a lot of opportunities -- not just with traditional two-component sprayable bedliners, but also with some of the alternative applications for these coatings.

In this 60-minute webinar, our experts will show you how automotive businesses around the country have established an additional profit center by using protective coatings -- in both traditional and non-traditional ways. This presentation will be an "idea starter" that can help you find additional money-making opportunities for your business.

During this webinar you’ll:
See examples of protective coatings being used in automotive aftermarket applications
Learn about expansion opportunities into other markets you may not have considered before – including commercial, industrial, architectural, and marine
Find out how expanding your use of two-component coatings can drive additional revenue for your business

Speakers

Dan Reutter, Technical Specialist, U-POL
Mark Thomas, National Training Manager, U-POL
Jason Stahl, Editor, BodyShop Business

Connect with us

Laura Gay

Laura Gay’s first automotive job was at a new car dealership, where she grew the collision center from $1.5 to $3.5 million in annual sales. After a stint in insurance, she and her former husband bought a body shop and tripled the annual sales in the first 18 months and grew sales to $5.5 million in less than three years. In 2011, she purchased a second shop and boosted sales from $750,000 to $3 million in the first year. In 2015, Laura sold both her shops to Caliber Collision. In 2017, she created Consolidation Coach, which helps collision center owners obtain the maximum returns for their business. She also started Collision Consulting of Florida, which provides full in-shop evaluations and services across the U.S. for all aspects of the collision business. She currently resides in Naples, Fla., with her dogs and her son. She is an avid golfer, loves anything to do with any type of racing, and is a member of several car clubs and ladies golf leagues. She can be reached at (301) 399-8675 or [email protected]