One Man’s Ad Plan
Every year, when my paternal relatives gather for a reunion, Aunt Shirley tells the embarrassing story of when I – just back from gymnastics camp – decided to do a cartwheel on the picnic-table bench. After losing my balance, I knocked a pitcher of fruit punch into my grandmother’s lap and landed bottom-first in a
Get It Straight: Alignments
Customers these days are pickier than ever about the work performed on their vehicles – and alignment isn’t an exception. If customers aren’t satisfied with how their cars ride, steer and handle after driving them out of your shop, you’ll likely see those customers again – for the redo.
Waterlogged: Submerged Vehicles
Repair of water-damaged vehicles is done daily across the United States, which makes it quite possible that your shop may someday be – if it hasn’t already been – involved in
estimating, and possibly the salvage and restoration, of a vehicle that’s been submerged in water.
Steel the One: Aluminum and Plastics
Fifteen years ago, most of us would have scoffed at the idea of amass-produced, all-aluminum auto, such as the Acura NSX, or a production automobile with exterior plastic panels, such as the Saturn.
Insider Trading
The collision-repair industry is big business.
In 1995, shops averaged an annual gross-sales volume of $415,168.
With shop profits soaring that high – even higher at Dun &
Bradstreet’s "Top 100" facilities – owners are as much
businessmen as they are technicians, estimators and managers.
And just like any other business leaders, shop owners are interested
in efficiency, profits and success.
An Alliance Of Abilities: CTA
These four business owners have formed a partnership called Collision Team Automotive, Inc. (CTA)
Mistaken Identity
Attributing the ownership of 17 collision-repair facilities with more than $22 million in annual sales to a mistake is a bit hard to swallow. But for Bruce Mackie, president of Mackie
Enterprises, Inc., it’s the true story of his success.
Industry Bypass: The Three C Body Shop
Situated next to Route 3 – the original highway that ran across the Buckeye State from Cincinnati to Columbus to Cleveland before Interstate 71 was constructed – Three C Body
Shop does anything but go with the flow.
A Current Of Cash
Cash flow. It’s the name of the game in any body shop. That is, in any body shop that wants to stay in business.
1996 Editorial Index
AIR CONDITIONING AND COOLING “Tips and Trends for Coolant Recycling,” Feb., pg. 60 “A/C Retrofit Update,” May, pg. 36 BUSINESS AND MARKETING “How to Get a Yes from Your Banker,” Feb., pg. 33 “Big Brother Sees All,” March, pg. 28 “Perfectly Prompt Payments,” April, pg. 20 “Don’t Get Roped In with the Rest – Try