3M Automotive Aftermarket and NASCAR Announce Five-Year Partnership Extension
As part of the agreement, 3M Automotive Aftermarket will continue its nearly two-decade NASCAR Sprint Cup Series contingency sponsorship that provides many of its automotive products and solutions used in racecars and race shops throughout NASCAR.
Chief Unveils New Bench Offering at SEMA Show
Company has added Globaljig benches, universal fixture systems and other “European style” structural repair equipment to its North American product offering.
Collision Diagnostic Services Hires Chief Financial Officer and Director of Client Services
Wade Varner, now chief financial officer, comes from KPMG and Jake Rodenroth, now director of client services, comes from ABRA Auto Body & Glass.
Chief Booth to Provide Equipment Demos and Discounts at SEMA
Chief’s newest aluminum repair shop tools will be available during the show in discounted bundles.
Chief Introduces Heavy-Duty Collision Repair Line
Product line designed to help heavy-duty body shops improve technician ergonomics, shop efficiency, repair quality and cycle times.
New Chief Training Center Provides Hands-On Learning
The training center is housed in Chief’s Irvine, Calif., specification and research facility, and will host sessions developed for collision repair technicians and estimators throughout the year.
New Chief Videos Show How to Properly Hold a Vehicle for Sectioning or Pulling
The new series, which will be hosted by Richard Perry, OEM and strategic account sales manager, will focus on Chief’s Structural Holding Package and the many ways to secure a collision-damaged vehicle to a frame rack for repair.
Chief Introduces Online Leasing Tools to Help Customers Cost-Effectively Update Their Shops
Financing options provide access to the latest equipment without a large initial cash outlay.
Novelis Unveils New High-Strength Aluminum Alloy for Automotive Industry
The new alloy series will offer a significant weight reduction when compared to current high-strength steels in the marketplace.
Chief Adds Free Collision Repair Training Resources to Website
Best practices guides, how-to videos and other educational materials on chiefautomotive.com are aimed at helping collision repair professionals keep up with the evolving industry.
