Content, Speakers for NACE’s MSO Symposium Released
Event to include panel discussion with representatives from ABRA, Gerber, Caliber and Service King.
Web Presence Management: Going Mobile with Your Website
Mark Claypool uses real-life examples of body shop websites to describe how to make them smartphone-friendly – and why it’s important.
Web Presence Management: What You Don’t Know That You Don’t Know About Your Website
Do you know who owns the copyright to your website or your domain name? Has someone copied your site? You’ll be surprised at the answers.
Web Presence Management: Understanding Facebook Timeline
Expert tips for setting up your shop’s Facebook Timeline fan page.
Web Presence Management: Facebook Business Page – Why You Need One and How to Do It Right
Facebook has become the wild new frontier of marketing – one you can’t afford to ignore.
Peter Vann Joins Urethane Supply Company Sales Team
Peter Vann, collision repair consultant and trainer, has joined Urethane Supply Company (USC) as the West Coast sales representative. Vann comes to USC with much aftermarket experience, including as a consultant for Caliber Collision Centers and a technical trainer for VeriFacts Automotive, Cerritos College, 3M, Pro Spot and Car Bench. He was also an estimator
Website Presence Management: Redesign Revealed
Quality Auto Paint & Body’s website goes from retro to modern and now includes their address in a prominent position and a “call to action” in the form of a “Request an Estimate” feature.
Web Management: How to Use Google Analytics Reports
Google Analytics lets you track your website’s performance for free and will help you determine if you have any weaknesses that need to be addressed.
Web Presence Management: Keywords Are Key to Making Your Website Search-Friendly
Poor website design leads to poor search rankings. Here are some common mistakes.
Web Presence Management: Building a Shop Website Isn’t Enough
No “Field of Dreams” here: Collision repair facilities today must realize that having an effective online presence is as important to their long-term success as any other facet of their business.
