Who Owns Your Domain Name?
Make sure you own the rights to your website…otherwise, it could cost you.
Should I Join the Collision Repair Profession?
I’m a young woman trying to decide between the field of graphic arts or collision repair. I love cars, but I’m concerned about the lack of women and less-than-ideal environmental conditions in the auto body trade. What should I do?
Marketing to Millenials
There are more than 79 million Millenials living in the U.S. Learning how to properly target this specific group of people will ultimately benefit your shop in the long run.
Web Lingo 101
What exactly is SEO? How about an IP address? Here’s a rundown of all the jargon you should know in order to improve your presence on the Web.
Free or Cheap Websites Aren’t Your Best Bet
When it comes to a website, you want to invest in something that will ultimately drive business to your shop. Free or cheap services may leave you disappointed.
Time for a NAP
No, not that kind of nap – we’re talking about your shop Name, Address and Phone (NAP), which needs to be consistent in online business directories to maximize your visibility and search ranking.
Google Is Not Calling
Beware of telemarketing companies who claim they can help boost your Google ranking.
Resolve to Keep Your Online Marketing Resolutions!
By pledging to boost your Web presence, you’ll be able to reach more customers throughout 2014.
AASP-MN Pledges Sponsorship of Race for Automotive Education
Fundraiser expected to raise more than $7,500 for automotive student scholarships.
It Only Takes a Moment to Destroy Your Reputation
One scathing online review and your sterling reputation could be tarnished at best, severely corroded or destroyed at worst.