Cater to What Your Customers Care About on Your Website
Customers don’t care about your claims of great customer service or your trust and integrity. What they do care about is how attentive you are to their needs.
Dealer Body Shops Should Consider Stand-Alone Web Domains
Websites for these shops are often hidden from view. Here’s how to make sure yours stands out.
Has Your Ranking on Google Recently Dropped?
If so, the introduction of Google Penguin may be to blame. Read on to find out what you can do to get back on page one.
Join Us for Free Online Workshops!
Optima Automotive and BodyShop Business have teamed up to offer workshops where body shop owners will learn how to manage their websites and social media presences.
Link Up on LinkedIn
BodyShop Business contributing editor Mark Claypool explains why LinkedIn is more than just a social networking platform.
Use Vine to Market Your Body Shop
Twitter’s new Vine app creates short, looping videos that you can use to reach and retain customers.
Collision Repair Education Foundation to Distribute 1,000 Tech Shirts to Students This Spring
Industry sponsors raise $10,000 for Collision Repair Education Campaign fund.
What Twitter Can Do for Your Business
Forty-two percent of businesses have gotten sales through Twitter participation. It’s time to ‘follow’ the crowd.
Using SEO to Score Page One on Google
A page one positioning in a search is crucial to your website’s visibility.
AASP-MN’s Race for Automotive Education Raises $7,000 for Scholarships
The Alliance of Automotive Service Providers, Minnesota (AASP-MN) recently raised more than $7,000 in its 2013 fundraising campaign to support the AASP-MN Automotive Education Fund. A majority of the money was raised at the association’s annual Race for Automotive Education, held Jan. 15 and 16 at ProKart Indoors, Burnsville, and will fund scholarships for automotive