Speak Up! Communication with Customers
It was all due to an unfortunate misunderstanding — three elderly ladies standing in front of my desk accusing me of overcharging for a repair and giving me an earful. (Not something I’d ever like to repeat.) But I could’ve avoided the situation entirely and saved my customer grief if only I’d communicated better.
The ABCs of DRPs
Deciding whether or not to join direct-repair programs can be a daunting task. How can you be sure the relationships will benefit your customers and be profitable to your business? By spelling out the pros and cons before you sign on the dotted line.
Build Relationships to Build Your Business
What are shops now doing to bring in customers?
Live From Motor City: The 2000 North American International Auto Show (NAIAS)
With our press badges in hand and our cameras poised, we scoured the North American International Auto Show in search of the world’s coolest concept cars. Ever seen a Bugatti Veyron or a Mercedes-Benz SLA? We have — and we have pictures to prove it!
Antitrust in Insurer- Repairer Business Relations
‘Antitrust’ is spoken of frequently in the collision repair industry but is still often
misunderstood. Here’s a clear definition of what it is and how it relates to insurer- repairer business relations.
PPG Automotive Refinish Distributor to Race With Rusty Wallace
Strongsville, Ohio – PPG Automotive Refinish launched its new fast-drying Deltron DC3000 Velocity Clear with a NASCAR promotion, but after the launch, what landed on the decklid of Rusty Wallace’s race car was one lucky PPG Automotive Refinish distributor! This national promotion, which was targeted to PPG Automotive Refinish distributors and provided an opportunity to
Skin Replacement…For Doors
While it’s possible to repair a door skin properly and profitably, replacing a door skin is cleaner, can be faster and can also produce a better-quality repair — once you know what you’re doing.
Auto Repair at Autobahn Speeds
Germans are known for their engineering prowess, which is reflected in the vehicles they produce — Mercedes, Porsche, BMW, Volkswagen — and the speed limits they post. And though Germans’ love for their automobiles has lessened and insurers love of meddling has grown, collision repairers are still finding business profitable.
Liability For Sale
With more than $3 trillion in assets belonging to the insurance industry, the acceptance of liability must be a valuable commodity — and the sale of liability must be a profitable business. So why are you only charging the wholesale time it takes you to do a task without financial consideration for the liability you accept?
The Incredibly Shrinking Industry
Until three years ago, the prospect of some Wall Street investor teaming up with a body shop owner was incomprehensible. Today, it’s reality. Welcome to the brave, new — consolidating — world of collision repair.