5 Marketing Ideas to Heat Up Your Business
Consumers should become familiar with your shop long before they get in an accident. Here are some ways to make sure they do.
State of the Industry 2006
State of the Industry 2006 Too many shops, not enough work, not enough profit, too much insurer involvement and not enough business expertise on the part of shop owners are all contributing to the sorry state that is the collision repair industry. When repairers are discussing the state of the collision repair industry, I’m always
How Far Should You Go to Keep Your DRP?
Even mega shops are starting to feel the pain from being on DRPs. As they say, give away the farm and eventually you may not have one left.
Proper Plastic Repair Procedures
Given the shrinking pool of repairs, it’s probably a wise strategy to look for opportunities everywhere you can. Plastic repair is one of them.
Rethinking Shop Profitability
The collision repair climate has changed a lot over the past 20 years. A look at your
numbers can reveal a new strategy for making money in this new environment.
Don’t Leave Dollars on the Table: Total Losses
Total losses are often regarded as a loss to a body shop. But the fact is the loss is your customers’ and doesn’t have to be borne in any sense by your business.
Damage Analysis for Dollars
Body shops consistently overlook ‘damage analysis’ as a profit center, but this service is definitely not free and should be charged for.
Long Live the Oxyacetylene Torch
Some think the oxyacetylene torch is dead. But more than a few master techs consider it a vital tool in their arsenals, and you may too once you understand its versatility.
Examining the State of the Industry
Too many shops, not enough work, not enough profit, too much insurer involvement and not enough business expertise on the part of shop owners are all contributing to the sorry state that is the collision repair industry.
Profiting from Customer-Pay Repairs
Afraid to make an insurance claim, many consumers are paying out-of-pocket. This trend not only presents some challenges for collision repairers, but also some opportunities.