Thumbs Down to Insurers’ ‘Rule of Thumb’
Shops may find themselves in trouble if they allow insurers to use the “rule of thumb” method to reimburse for paint materials – because selling goods at a price below the acquisition cost is typically illegal.
North State Custom Lawsuit Against Progressive Moves Forward
Ruling in favor of New York shop paves way for deceptive acts and practices claims against insurers that steer policyholders to shops outside their networks.
Hunting for Web Traffic in Huntington
East End Body Shop redesigned its website and is getting paid off with higher traffic.
Should Collision Repairers Unionize?
Some say that unions could be the solution to low wages and other issues in the collision repair industry. Others say unions would make those problems worse in a “careful what you wish for” scenario.
Targeting a DRP
How do you get DRPs in a market where insurers already have enough shops on their lists?
Back to Basics: Customer Service
Is there anyone more important in a collision repair facility than a customer? No – which is why you have to do a better job of focusing on managing the customer’s experience, not just the repair.
Back to Basics: Body Shop Marketing
The term ‘marketing’ is poorly understood in the collision repair industry, yet it’s the most important activity in a body shop. Here’s the true definition of it and how to maximize its effectiveness.
Customer Service: Getting Back to Basics
Ball position, check. Feet and shoulders square to target line, check. Grip neutral, check. Hands slightly pressed forward, check. Muscles relaxed, check. Lock and load. Anyone who’s a golfer will recognize this checklist. These are the things you want to make sure are proper before you swing the club. They’re the fundamentals, really, upon which
SkillsUSA Conference Shines Spotlight on Next Generation of Collision Repairers
Ever been to an NBA game and witnessed the “pump up the volume” madness that ensues just prior to introducing the home team? Well, the thousands of students, parents and teachers who participated in the SkillsUSA National Leadership and Skills Conference in Kansas City last week essentially equaled that during the opening ceremony of the
READER’S CHOICE: Dealing with Inexperienced Estimators
“Is the trend of young, ill-prepared insurance estimators here to stay? How will this affect sales when estimates are so poorly written and biased more than ever in favor of insurers?” – Thomas Graddy, owner, Graddy’s Body Shop, Earlington, Ky.
