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Phoenix to Host Next Sherwin-Williams/Summit Software Collision Facility Digital Marketing Seminar

Program on Nov. 27 is designed to meet the challenges body shop marketing managers face in today’s rapidly changing digital and information age.

Small Shop Survival

Realizing that pointing fingers and doing things the same old way doesn’t cut it anymore, some independent shops are banding together in networks.

NASCAR Drivers’ Custom Truck Designs Raise Thousands of Dollars for Charity

Clint Bowyer’s Toyota Tundra raises $100,000 and wins the Sherwin-Williams Planet Color Custom Finishes All-Star Charity Challenge.

Hunting for Web Traffic in Huntington

East End Body Shop redesigned its website and is getting paid off with higher traffic.

CollisionSystems to Host ‘Competing in 2013 and Beyond’ Seminar Sept. 19

Seminar aimed at showing body shop owners how other successful shop operators and groups are gaining market share in a challenging business environment.

Sherwin-Williams Digital Marketing Seminars to Take Place in Omaha and Minneapolis

The Sherwin-Williams Automotive Finishes A-Plus Network University, along with Summit Software and Marketing, will again conduct their successful Digital Marketing advanced business classes Sept. 26 in Minneapolis and Sept. 27 in Omaha. Designed specifically for collision repair facilities, both classes will be held in the afternoon from 1 to 5 p.m. at the Embassy Suites

New Ad Agency to Specialize in Body Shop Marketing

A new St. Louis-based ad agency – B2B Automotive Marketing, LLC, a subdivision of Back 2 Basic Marketing – will offer a full range of marketing and design services for body shops, car dealerships and auto repair shops. Social media, website development, search engine optimization, e-mail marketing campaigns, branding and graphic design come a la

Surefire Marketing Tactics

Once you understand what marketing is, you can better formulate a strategy to take your market by storm.

Web Presence Management: Going Mobile with Your Website

Mark Claypool uses real-life examples of body shop websites to describe how to make them smartphone-friendly – and why it’s important.

ALLDATA Updates Online Presence with New Web Content

Revamped website features visitor polling, video testimonials and full-length webinars.