CollisionSystems is hosting a "Competing in 2013 and Beyond" seminar on Sept. 19 from 8:45 a.m. to 4:30 p.m. at the Westin Hotel Chicago Northwest-Itasca, 400 Park Blvd., Itasca, Ill.
The weak economy combined with high fuel prices, increasing total loss counts, stricter traffic law enforcement and safer cars has reduced the amount of available repairable vehicles. Coupled with significant increases in market share growth of consolidated repair chains, it’s more important than ever before to effectively promote your business. This seminar was developed to show body shop owners how other successful shop operators and groups are gaining market share…and what they can do to compete.
Guest speakers will include:
• Chuck Sulkala, executive director, National Auto Body Council
• Mark Claypool, owner of Optima Automotive, director of business development at Metro Paint and Supplies, and contributor to BodyShop Business magazine
• Frank Terlep, lead sherpa at Summit Software and Marketing Solutions
• Jim Keller, founder, 1Collision Network
• Steve Thomas, Collision Systems
• Mark Algie, new business development manager, 3M
• Brandon Thomas, COO, EnviroSafe
• Steve Blakely, national accounts manager, CCC
• Ron Whitton, president, Dentsmart
• Jeff Peevy, senior director of field operations and segment development, I-CAR
Presenters will cover the following topics:
• How successful organizations market
• Importance of advertising and promoting during a recession
• Marketing planning
• E-marketing solutions
• Web and social media presence and SEO
• Insurance marketing including relationship building
• Media, public relations, customer retention
• Point-of-sale and other cost-effective promotions
More information:
