Technology as a Marketing Tool
As a shop owner, you want state-of-the-art diagnostic and repair equipment to help you provide your customers with high-quality, cost-effective, efficient repairs. The value of advanced technology here is obvious.
Keeping the Towel
Small-Shop Burdens…..and a Turnaround!
Simply Success: Richard Cossette
Name: Lehman’s Garage, Inc. Location: Minneapolis, Minn. Owner: Richard Cossette Established: 1917 Square Footage: 66,000 (four shops) Number of Employees: 85 (four shops) Repair Volume: 907 cars per month (four shops) Average Repair Cost: $1,400 Success. It means different things to different people, but one belief is often associated with it – it’s difficult to
One Man’s Ad Plan
Every year, when my paternal relatives gather for a reunion, Aunt Shirley tells the embarrassing story of when I – just back from gymnastics camp – decided to do a cartwheel on the picnic-table bench. After losing my balance, I knocked a pitcher of fruit punch into my grandmother’s lap and landed bottom-first in a
The Tale of One Shop Continues
…with Paul and Teresa Slate
Insider Trading
The collision-repair industry is big business.
In 1995, shops averaged an annual gross-sales volume of $415,168.
With shop profits soaring that high – even higher at Dun &
Bradstreet’s "Top 100" facilities – owners are as much
businessmen as they are technicians, estimators and managers.
And just like any other business leaders, shop owners are interested
in efficiency, profits and success.
The Power Of Perception
It’s been said that the way people are dressed or how they look will make a difference with how they’re treated.
Industry Bypass: The Three C Body Shop
Situated next to Route 3 – the original highway that ran across the Buckeye State from Cincinnati to Columbus to Cleveland before Interstate 71 was constructed – Three C Body
Shop does anything but go with the flow.
A Current Of Cash
Cash flow. It’s the name of the game in any body shop. That is, in any body shop that wants to stay in business.
Coming Up Corvettes
Name: Jerry’s Custom Paint & Collision Center Location: Gresham, Ore. Owners: Jerry and Lori Geiszler Established: 1979 Square Footage: 10,000 Number of Employees: Nine Repair Volume: 60 cars per month (25 percent restoration) Average Repair Cost: $2,000 – collision $12,000 to $15,000 – body and paint restoration Jerry Geiszler has restored so many "American Dream