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New SCRS Member Benefit to Help Shops Manage Social Media

Aware of the upside social media marketing can bring to a collision repair business, the Society of Collision Repair Specialists (SCRS) announced its newest member benefit: social media management services offered at a preferred rate. Made available through an agreement with Admin Concepts, Inc. – marketing specialists with over 10 years of experience serving the

Preferred Pricing for the AutoWatch Repair Tracking Program Available to SCRS Members

The Society of Collision Repair Specialists (SCRS) announced its latest benefit to members – preferred pricing for enrollment in AutoWatch, a customer service and marketing tool that allows body shop customers to view digital photos documenting the progress of their repairs through an interactive online portal added to the shops’ existing websites.   SCRS says

CollisionBuilder.com to Provide Free Web Sites for Collision Repair Associations

CollisionBuilder.com, in an effort to improve communication throughout the industry, says it’s now offering free Web sites for collision repair associations. Any and all recognized collision repair associations are eligible. Domain registration, hosting, and monthly maintenance are included. "As an industry, we need to move forward with our utilization of communication tools," said David Moore,

CARSTAR Canada Launches New Campaign: ‘Where Accidents Unhappen’

CARSTAR Automotive Canada Inc. announced it’s rebranding itself in 2010 as the place “where accidents unhappen.” The accompanying ad campaign includes radio and television spots that convey to consumers that if they’re ever in an accident, CARSTAR will be there to make their accident “unhappen.” CARSTAR says the new campaign focuses on driving distractions. In

BASF Refinish Launches New Carizzma Web Site

BASF Automotive Refinish Solutions has launched a new version of www.carizzmacolors.com. The site is devoted to BASF’s R-M CARIZZMA brand of automotive refinish paints. New content areas include: • News section using a blog style format and easy-to-locate topics; • User ability to register and manage subscriptions to the CARIZZMA news feed; • Article sharing with popular