The Society of Collision Repair Specialists (SCRS) announced its latest benefit to members preferred pricing for enrollment in AutoWatch, a customer service and marketing tool that allows body shop customers to view digital photos documenting the progress of their repairs through an interactive online portal added to the shops’ existing websites.
SCRS says this partnership with AutoWatch will make it easier for members to build and sustain a dynamic, competitive online presence.
“A lot of shops have a website, but those sites are little more than an online brochure they don’t grab the customer,” said AutoWatch founder and CEO Dave Henderson. “AutoWatch is different. Seeing the repair process unfold before their eyes engages the customer. They come back to look again and again. They tell their friends who then want to see for themselves. They can even post their vehicle’s photos to social networking sites like Facebook. The number of prospects and customers driven to the shop’s site increases exponentially.”
Improved customer service is another by-product of AutoWatch.
“When a customer remains in constant visual contact with their vehicle, their trust in the collision repair facility grows there are no secrets,” Henderson said. “We also provide a unique ‘in-process’ CSI system that allows the customer to provide feedback to the shop while the repair is underway, strengthening communication between the two.”
AutoWatch provides a suite of other marketing and customer tools that SCRS members will be able to use now and in the future.
“We believe AutoWatch is a powerful tool set that can improve the shop’s position in their market and greatly enhance a customer’s repair experience,” said Rodes Brown, chairman of the SCRS marketing and membership committee. “The program is a proven success in our industry, a real difference-maker for those that subscribe. We’re proud to be able to offer this excellent service at preferred pricing to our members.”
SCRS says that AutoWatch is part of the association’s efforts to stay abreast of current products and technology that can be leveraged to the memberships’ advantage.
“Just as you can’t repair a car the same way you did 20 years ago, you can’t take an outmoded approach to sales and marketing and hope to succeed,” said SCRS Executive Director Aaron Schulenburg. “Our new partnership with AutoWatch is pleasing because we are making it easy for members to adopt a leading edge marketing model designed to their needs.”