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Mistaken Identity

Attributing the ownership of 17 collision-repair facilities with more than $22 million in annual sales to a mistake is a bit hard to swallow. But for Bruce Mackie, president of Mackie
Enterprises, Inc., it’s the true story of his success.

Industry Bypass: The Three C Body Shop

Situated next to Route 3 – the original highway that ran across the Buckeye State from Cincinnati to Columbus to Cleveland before Interstate 71 was constructed – Three C Body
Shop does anything but go with the flow.

1996 Editorial Index

AIR CONDITIONING AND COOLING “Tips and Trends for Coolant Recycling,” Feb., pg. 60 “A/C Retrofit Update,” May, pg. 36 BUSINESS AND MARKETING “How to Get a Yes from Your Banker,” Feb., pg. 33 “Big Brother Sees All,” March, pg. 28 “Perfectly Prompt Payments,” April, pg. 20 “Don’t Get Roped In with the Rest – Try

Partnering With A Paint Company

With so many paint-company partnership programs in the marketplace, making a decision which – if any – to join can be a confusing and time-consuming decision.

Constructing Solid Supplier Relationships

The notion of building a partnership with someone who is selling you something is foreign to a lot of people.

Sharpen Your Sectioning Skills

Sectioning is a common procedure in hundreds of collision-repair shops across the country. Most of those shops make a conscientious effort to section according to the rules;
some shops make up their own rules.

Working Smarter Not Harder

Name: Jerry’s Body Shop Location: DeLand, Fla. Owner: Jerry Doyle Established: 1976 Square Footage: 10,000 Number of Employees: 11 Repair Volume: 60 cars per month Average Repair Cost: $1,500 After 40 years in the collision-repair industry, you’d think a bright guy like Jerry Doyle would’ve learned not to help his competitors. Yet, several evenings a

Working on Alternate Vehicles: Some Solutions

Check out the following technical trouble spots and tips.

Working Magic: Paintless Dent Repair (PDR)

PDR is only as good as the operator on the other end of the pry tool.

Seeds of Success: Redfield Collision Center

Name: Redfield Collision Center Location: Festus, Mo. Owner: Greg Redfield Established: 1976 Square Footage: 18,200 Number of Employees: 27 Repair Volume: 116 cars per month Average Repair Cost: $1,640 The first Harley-Davidson motorcycle was made entirely by hand by four men in a backyard shed. Although it started out simple, the now-mass-produced Iron Horse ended