One Man’s Ad Plan
Every year, when my paternal relatives gather for a reunion, Aunt Shirley tells the embarrassing story of when I – just back from gymnastics camp – decided to do a cartwheel on the picnic-table bench. After losing my balance, I knocked a pitcher of fruit punch into my grandmother’s lap and landed bottom-first in a
Get It Straight: Alignments
Customers these days are pickier than ever about the work performed on their vehicles – and alignment isn’t an exception. If customers aren’t satisfied with how their cars ride, steer and handle after driving them out of your shop, you’ll likely see those customers again – for the redo.
Waterlogged: Submerged Vehicles
Repair of water-damaged vehicles is done daily across the United States, which makes it quite possible that your shop may someday be – if it hasn’t already been – involved in
estimating, and possibly the salvage and restoration, of a vehicle that’s been submerged in water.
Steel the One: Aluminum and Plastics
Fifteen years ago, most of us would have scoffed at the idea of amass-produced, all-aluminum auto, such as the Acura NSX, or a production automobile with exterior plastic panels, such as the Saturn.
Mistaken Identity
Attributing the ownership of 17 collision-repair facilities with more than $22 million in annual sales to a mistake is a bit hard to swallow. But for Bruce Mackie, president of Mackie
Enterprises, Inc., it’s the true story of his success.
Four More Years: Looking at Fundamental Tax Reform
If anyone thinks that President Clinton’s re-election will end the debate over fundamental tax reform, they’re sadly mistaken.
Partnering With A Paint Company
With so many paint-company partnership programs in the marketplace, making a decision which – if any – to join can be a confusing and time-consuming decision.
Sharpen Your Sectioning Skills
Sectioning is a common procedure in hundreds of collision-repair shops across the country. Most of those shops make a conscientious effort to section according to the rules;
some shops make up their own rules.
Restoring Corrosion Protection
I think we’re all in agreement that new-car construction techniques have given rust the old heave-ho. Used to be a new car would show signs of red rust in as little as 12 months, whereas nowadays, new cars carry 100,000-mile rust-through warranties.
Room to Grow
Name: American Auto Body Location: Akron, Ohio Owner: Joe and Rocky Piscazzi Established: 1976 Square Footage: 20,000 Number of Employees: 10 Repair Volume: 60 cars per month Rocky Piscazzi recently learned that relocating to a new body shop can trigger Murphy’s Law of moving – everything costs more than expected. “Even though I’ve learned that