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Web Presence Management: Facebook Business Page – Why You Need One and How to Do It Right

Facebook has become the wild new frontier of marketing – one you can’t afford to ignore.

Website Presence Management: Redesign Revealed

Quality Auto Paint & Body’s website goes from retro to modern and now includes their address in a prominent position and a “call to action” in the form of a “Request an Estimate” feature.

Web Management: How to Use Google Analytics Reports

Google Analytics lets you track your website’s performance for free and will help you determine if you have any weaknesses that need to be addressed.

Web Presence Management: Keywords Are Key to Making Your Website Search-Friendly

Poor website design leads to poor search rankings. Here are some common mistakes.

Web Presence Management: Building a Shop Website Isn’t Enough

No “Field of Dreams” here: Collision repair facilities today must realize that having an effective online presence is as important to their long-term success as any other facet of their business.

Web Presence Management: Obtaining Your Body Shop Website’s Domain Name

A website domain name broker offers
to sell you CollisionCenters.com. What should you do? I say pass. Don’t fall for these brokers’ tactics. Save a lot of money by registering your own!

Web Presence Management: Optimize Your Website

Consumers who need collision repair services are now almost exclusively searching for body shops online. So does your shop rank high in their search results? If not, you need search engine optimization (SEO).

SkillsUSA Conference Shines Spotlight on Next Generation of Collision Repairers

Ever been to an NBA game and witnessed the “pump up the volume” madness that ensues just prior to introducing the home team? Well, the thousands of students, parents and teachers who participated in the SkillsUSA National Leadership and Skills Conference in Kansas City last week essentially equaled that during the opening ceremony of the

Employee Retention is Key to Continued Success

Companies that build and maintain a superior workforce will have a long-term competitive advantage in their marketplaces. Here are some strategies for doing just that.

SkillsUSA Student Travels to Calgary, Canada to Compete in International Car Painting Competition

SkillsUSA, the organization that represents the United States in the WorldSkills Competition, will send 16 students as part of the United States “WorldTeam” to compete in the 40th international event to be held Sept. 1-7, 2009. This year, Ben Janke of Marshall, Wis., and a graduate of Madison Area Technical College, will represent the United