I-CAR will offer more than 30 training courses and presentations, all focused on preparing the industry for dynamic changes in vehicle technologies and materials.
Sherwin-Williams’ booth will feature images and examples of historic product advances, its Dynamic Clearcoat CC200, and NASCAR Sprint Cup Series driver Ricky Stenhouse Jr., who will help unveil a 1965 Mustang Fastback and 1934 Ford Pickup finished with Ultra 7000 refinish system and the new Dynamic Clearcoat.
Steve Trapp will present “Selling and Marketing in an Increasingly Competitive Marketplace,” while Patrice Marcil will present “Managing Collision Centers: Technical Training Needs of Today and Tomorrow.”
The PPG exhibit, booth no. 24601, will focus on PPG’s combination of “advanced refinish products, custom builders and boundless imagination.”
Feature vehicles will showcase the company’s coatings, from an original True Blue Pearl on a 1967 Mustang Fastback from the Matrix Automotive Finishes line to a new toner from its OEM-approved brand, DeBeer Refinish, on a custom build yet to be announced.
For the seventh consecutive year, BASF Automotive Refinish is a Masters + OEM Level Sponsor of the RDE Series, which includes sponsorship of each of the nearly 30 RDE classes during SEMA and the OEM Summit on Nov. 3rd in Las Vegas.
An emphasis will be on dynamic speakers with proven experience in the areas of building a business and social media.
Among those honored were James Losel, recipient of the Jeff Silver Award, and Mike Loy’s Collision, recipient of the Russ Verona Award.
The Sunmatch color matching light reduces the chance of costly paint mistakes due to poor color matching, not enough coverage, metallic layout, and pre-paint and post-paint imperfections.
The contest was designed to recognize quality paint techs and shop owners who use Garmat equipment.