Get Your Message Heard: Executing an Effective Marketing Plan
Creating and then executing an effective marketing plan isn’t easy. Here are some tips to help you succeed in getting your message out…and avoid wasting too much of your hard-earned money.
See the Light: The Importance of Good Lighting
Too many body shops work under poor lighting. But good lighting is absolutely
crucial if a shop wants to do quality work
in an efficient manner.
Case Study: Paint Protection Profits
Case File #1 Problem: Declining profit margins Solution: Offering paint protection service Shop #1 name: House of Color Location: Missoula, Mont. Owner: Lee Frank Shop #2 name: Centers 3 Collision Repair Location: Lynnwood, Wash. Owner: Dan Gilfeather A new add-on service helped these shop owners boost their bottom lines. R ody shop owner Lee Frank
Sectioning a Quarter Panel on the 2005 Pontiac G6 Sedan
New vehicle designs and repair procedures are being developed by manufacturers every day. Keeping up with all the various replacement methods and techniques is a daunting task. The acceptable way of doing a correct repair yesterday may be out of date today. This article describes such a repair procedure – sectioning a quarter panel on
The People You Meet
The “Coulee Region”.
Who’s the Expert?
We’re the collision repair experts yet we allow insurers to dictate how repairs are done and let them pay us a mere pittance for it. The potential result is my biggest fear: an industry full of unqualified technicians
Chalk One Up for the Little Guy
My firsthand account of taking Progressive to small claims court over refinish time…and winning.
Don’t ‘Air’ with Your Compressor
Here’s the latest on air compressor technology and basic maintenance tips to keep yours running efficiently
Fixing Paint Damage on Ford 500s and Mercury Montegos
A valued customer just visited your collision shop and pointed out that the paint is wearing off the rear quarter panel dogleg area of his 2005 Ford 500. You’ve seen this before and questioned the reasons behind it but never knew that Ford had published a repair procedure for it. This article describes the repair
