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American Honda Announces Launch of ProFirst Quarterly Magazine

The focus of ProFirst Quarterly is to promote the ProFirst certified program and promote the complete and correct collision repair of all Honda and Acura automobiles.

CCC Information Services and American Honda Work Together to Address Vehicle Safety

American Honda will share its open recall data with CCC, reaching thousands of collision repairers with an automatic recall alert as they write repair estimates for affected Honda and Acura vehicles.

Are OE Certifications Worth It?

Being OE certified provides a great opportunity for the quality collision repairer to “strut their stuff” when it comes to marketing and building a trusted relationship with their local community.

PPG Earns American Honda Approval

Approval includes Nexa Autocolor 2K, Deltron, Global Refinish System, Envirobase High Performance and Aquabase Plus products for warranty repairs of Acura and Honda vehicles in the U.S.

Attention: Please Post This Important Safety Information for Your Customers

Last year, American Honda released a poster designed to help keep your customers safe. That poster identified certain Honda and Acura vehicles that may have been affected by the Takata airbag inflator recalls affecting customers at that time. Since then, the inflator recalls have expanded, so we have provided an updated poster below that includes

Precision Auto Works of Long Island City Authorized by Cadillac to Join Aluminum Repair Network

Shop is the first in the New York City area to achieve this designation.

I-CAR Launches Vehicle and Technology Specific Training Product Line

The industry is seeking more vehicle and technology specific collision repair information in order to keep up to date on the increased usage of new materials on vehicles as well as the nuances of the 100-plus new or re-designed vehicles introduced each year.

Honda Releases Position Statement on Post-Collision Scan and Calibration Requirements

Honda states all vehicles involved in a collision (defined as damage that exceeds minor outer panel cosmetic distortion) must have certain minimum diagnostic scans, inspections and/or calibrations done to avoid improper repair.

PartsTrader Integrates with CollisionLink

OE parts dealers and their collision shop customers can now use a single streamlined workflow for electronic parts ordering.

American Honda Launches New Collision Video

The video educates consumers on American Honda’s network of ProFirst certified collision shops and that they have the right skills, training, equipment and information to make proper vehicle repairs.