Collision Industry Mobilizes for Haiti Relief
Following the devastating earthquake that hit the impoverished country of Haiti on Jan. 12, the Collision Industry Foundation (CIF) rallied the support of attendees of the Collision Industry Conference (CIC) in Palm Springs, Calif., for donations to be sent to the Red Cross to assist in recovery efforts. Holding up the front page of the
CARSTAR Canada Launches New Campaign: ‘Where Accidents Unhappen’
CARSTAR Automotive Canada Inc. announced it’s rebranding itself in 2010 as the place “where accidents unhappen.” The accompanying ad campaign includes radio and television spots that convey to consumers that if they’re ever in an accident, CARSTAR will be there to make their accident “unhappen.” CARSTAR says the new campaign focuses on driving distractions. In
NAPA, ASE Name Parts Specialist and Tech of the Year
NAPA Auto Parts and the National Institute for Automotive Service Excellence (ASE) have named Bill Steele the 2010 NAPA/ASE Parts Specialist of the Year and Paul Marquardt the 2010 NAPA/ASE Technician of the Year. Steele is the parts specialist at Adams County Auto Supply in Gettysburg, Pa., which is one of three stores owned by
Aftermarket Foundation Turns 50, Continues Helping Industry Members and Their Families
The Aftermarket Foundation is celebrating its 50th Anniversary of assisting those in need in the automotive aftermarket industry at this year’s AAPEX, AAIW and SEMA Conventions on Nov. 3. Founded in 1959 as an outgrowth of the Quarter Century Club as a social industry club after World War II, the prime movers in forming this
Salvation Army Kettles Salvaged by Minnesota Body Shops
Christmas is coming early for the Twin Cities Salvation Army. This month, six Minneapolis-St. Paul-area MAACO Collision Repair & Auto Painting centers are coating 1,200 faded Salvation Army kettles in fresh red paint in anticipation of the charity’s busy, bell-ringing holiday collection season. Each of the centers has agreed to handle 200 kettles a piece,
PPG Sponsors Speedway Children’s Charities
PPG Industries’ Automotive Refinish business announced its support of Speedway Children’s Charities (SCC). The charity, based in Charlotte, North Carolina, provides funding for hundreds of non-profit organizations across the United States that address the direct educational, medical, social and financial needs of children. “All of us at SCC are excited to have PPG as a
CARSTAR Names National Award Winners at Annual Conference
At CARSTAR’s annual awards ceremony held Sunday night at the Downtown Sheraton in Denver, CARSTAR CEO Dick Cross and President Dan Bailey toasted each winner on stage and presented their award. The ceremony was part of CARSTAR’s annual conference, which is celebrating the company’s 20th anniversary this year. In the category for overall operations, technical
CARSTAR Connecticut Raises $13,000 for Make-A-Wish Foundation
CARSTAR Connecticut, sponsors and 74 golfers raised $13,000 for the Make-A-Wish Foundation at the second annual CARSTAR Charity Golf Tournament at Quarry Ridge Golf Course on Sept. 10. CARSTAR Connecticut’s golf tournament is part of a nationwide effort to raise money for the Make-A-Wish Foundation. On a national level, the autobody franchise network has
COVER STORY: Brand on the Brain
Want to get consumers thinking about your shop all the time? The key is to create a marketing plan that emphasizes repetition and consistency.
