The YouTube Effect
More and more people are watching videos online. How are manufacturers in the collision repair space capitalizing on this trend?
Handy Social Media Guide
By now, we should be well past the things I heard as recently as two years ago: “Social media is just a fad,” “No one will follow a body shop on Facebook,” and “I don’t care what you had for dinner, and I’m sure you don’t care where my wife and I went for the
Startup Launches Mobile Estimating App
My Business is a Wreck, a startup based in Memphis, Tenn., has announced the launch of iEstimator, a mobile app that will allow collision estimators to improve their customers’ service experience and perform necessary daily duties right from their smartphone. iEstimator will allow users to: • Log customer info and repair order numbers • Create
Social Media: Word of Mouth Amplified
Since partnering with a social media management service, Butch’s Auto Body & Paint has been able to connect and engage with customers 24/7.
Taking Your Website to the Next Level
Does your website have a “cookie-cutter” design? Standing out from the crowd will help you boost your search rankings.
Building a Great Workplace
I’ve been receiving some valuable workplace training from an unlikely teacher, and he’s now a great friend. Let me tell you about John.
Liberty Mutual CEO Says Driverless Cars Could Put Dent in Auto Insurance Market
A report from the Boston Globe on Google’s plan to manufacture 100 cars without steering wheels and brakes and start testing them out quoted Liberty Mutual CEO David Long as saying, “[Driverless cars] are coming, and it will have a significant impact. Thank God in a shrinking market, we don’t just insure cars, we insure
Free or Cheap Websites Aren’t Your Best Bet
When it comes to a website, you want to invest in something that will ultimately drive business to your shop. Free or cheap services may leave you disappointed.
Time for a NAP
No, not that kind of nap – we’re talking about your shop Name, Address and Phone (NAP), which needs to be consistent in online business directories to maximize your visibility and search ranking.
What Keeps You Up At Night?
We asked several body shop owners what industry issues are keeping them from getting a good night’s rest. Their answers may (or may not) surprise you.
