Website Presence Management: Redesign Revealed
Quality Auto Paint & Body’s website goes from retro to modern and now includes their address in a prominent position and a “call to action” in the form of a “Request an Estimate” feature.
Web Presence Management: Building a Shop Website Isn’t Enough
No “Field of Dreams” here: Collision repair facilities today must realize that having an effective online presence is as important to their long-term success as any other facet of their business.
Web Presence Management: Obtaining Your Body Shop Website’s Domain Name
A website domain name broker offers
to sell you CollisionCenters.com. What should you do? I say pass. Don’t fall for these brokers’ tactics. Save a lot of money by registering your own!
Web Presence Management: Optimize Your Website
Consumers who need collision repair services are now almost exclusively searching for body shops online. So does your shop rank high in their search results? If not, you need search engine optimization (SEO).
RIP, Yellow Pages
It’s official: the Yellow Pages is dead. Hopefully you didn’t hear it here first. Hopefully you heard the death knell a long time ago and decided the Internet was the way to promote your brand. The Yellow Pages I’m referring to is the big yellow paper directory dropped off on your doorstep that some people
Get Your Message Heard: Executing an Effective Marketing Plan
Creating and then executing an effective marketing plan isn’t easy. Here are some tips to help you succeed in getting your message out…and avoid wasting too much of your hard-earned money.
Out of Sight: Should You Release a Vehicle Before You’ve Been Paid in Full?
If you know your state law regarding mechanic’s liens, you can return a vehicle to its rightful owner and exercise your right to be paid for work performed.
Auto Body Paint: Solvent Popping
Solvent popping occurs when trapped solvent expands and breaks through the applied paint film. Because there’s no quick fix (you need to remove all of the affected product from the vehicle), the best strategy is prevention.
The Name Game : Protect your Shop Name
For two similarly named body shops in Limerick, Pa., it’s now up to the courts to determine who keeps their name. Want to avoid fighting a similar battle? Learn how to protect your shop name and keep yourself out of court for violating someone else’s trademark.