Mistaken Identity
Attributing the ownership of 17 collision-repair facilities with more than $22 million in annual sales to a mistake is a bit hard to swallow. But for Bruce Mackie, president of Mackie
Enterprises, Inc., it’s the true story of his success.
The Power Of Perception
It’s been said that the way people are dressed or how they look will make a difference with how they’re treated.
Industry Bypass: The Three C Body Shop
Situated next to Route 3 – the original highway that ran across the Buckeye State from Cincinnati to Columbus to Cleveland before Interstate 71 was constructed – Three C Body
Shop does anything but go with the flow.
1996 Editorial Index
AIR CONDITIONING AND COOLING “Tips and Trends for Coolant Recycling,” Feb., pg. 60 “A/C Retrofit Update,” May, pg. 36 BUSINESS AND MARKETING “How to Get a Yes from Your Banker,” Feb., pg. 33 “Big Brother Sees All,” March, pg. 28 “Perfectly Prompt Payments,” April, pg. 20 “Don’t Get Roped In with the Rest – Try
Coming Up Corvettes
Name: Jerry’s Custom Paint & Collision Center Location: Gresham, Ore. Owners: Jerry and Lori Geiszler Established: 1979 Square Footage: 10,000 Number of Employees: Nine Repair Volume: 60 cars per month (25 percent restoration) Average Repair Cost: $2,000 – collision $12,000 to $15,000 – body and paint restoration Jerry Geiszler has restored so many "American Dream
Set on Vettes
The Chevrolet Corvette is an American icon recognized the world over for its outstanding performance and handling prowess.
Partnering With A Paint Company
With so many paint-company partnership programs in the marketplace, making a decision which – if any – to join can be a confusing and time-consuming decision.
Constructing Solid Supplier Relationships
The notion of building a partnership with someone who is selling you something is foreign to a lot of people.
Forming A Business
What’s the best form in which to do business?
Sharpen Your Sectioning Skills
Sectioning is a common procedure in hundreds of collision-repair shops across the country. Most of those shops make a conscientious effort to section according to the rules;
some shops make up their own rules.